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Geometric Sans Serif in Special Issue of GQ

This Geometric was in a Special Issure of GQ. Its a few years old but I could never find it.

I like the closed G and the square dot on the lowercase i. Any ideas what it is?

Its not Avant Garde or Futura.
asked by helvetica bold (136 points) Mar 20, 2016
edited by Stewf Mar 20, 2016

1 Answer

+1 vote

Interesting. I don't think I've seen this before. Magazines like GQ often commission custom type. This is like a cross between ITC Avant Garde Gothic and Helvetica: the circular rounds and simplified forms of a Geometric with the regularized widths (wide B,E,L,S,T,U,s) of a Neo-Grot. It seems likely that GQ asked someone to modify Avant Garde to include aspects of Helv. (see ‘s’ from Neue Haas Grotesk below). 


The closest thing I know on the retail market is Scandia.


answered by Stewf Expert (3,412 points) Mar 20, 2016
edited by Stewf Mar 20, 2016

This combo reminds me of the Crate & Barrel logo: Helvetica with a geometric ‘C’.

Thanks for all the replys!

Yeah this is a tough one to figure out.

This was done by Triboro Design a few years ago before Scandia was released.

But i do really like Scandia.

BTW, the more I look at this the more it appears to be mostly ITC Avant Garde Gothic with a few modifications such as the lowercase ‘s’ and some of the caps. I’ve asked on Twitter for leads as to who made the font, but nothing yet.