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Looking for this font, Company name and title seem to be the same font.
asked by (107 points)

1 Answer

+1 vote

The caps are in Peignot and all the lowercase is Optima. The reason it doesn't perfectly match the Optima fonts we are familiar with today may be because it is in a pre-digital format, likely phototype or rubdown lettering (Letraset).

answered by Expert (4k points)
Thanks So much!
The ampersand is a hilarious cherry on top of this typographic horror.