Type on watches and other instruments don't always correspond to typefaces used in print. This resembles the sort of alphabet you used to see on lettering templates used by architects and engineers.
Some modern typefaces that might help you recreate the look:
http://www.myfonts.com/fonts/jnlevine/plastic-template/
http://www.myfonts.com/fonts/latinotype/antartida/
http://www.myfonts.com/fonts/brownfox/brutal-type/
http://www.myfonts.com/fonts/suitcase/nudista/
http://www.myfonts.com/fonts/martennettelbladt/miso/