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If Century Gothic, Mostra Nuova light, and Neuzeit Grotesk had a baby font

IMG_1901.JPG
IMG_1899.JPG
All three fonts mentioned in the subject are so close but not quite. Anyone out there who can identify it? Much appreciated!
asked by anonymous May 24, 2016

1 Answer

+1 vote

How old is the sign and where is it located? Before 1980 (and even occasionally after) most metallic architectural lettering in this style was not based on "printer's" fonts but rather premanufactured letters, or custom lettering from the architect. Examples: https://www.pinterest.com/stewf/lettering-mid-century-geometric-metal-architectura/

The first image appears to be horizontally scaled. I assume the original was not so narrow. If so, this sign appears to match the larger letters on this 1960 building in Chicago:

The ‘E’ is narrower in your example, however.

answered by Stewf Expert (3,412 points) May 24, 2016
edited by Stewf May 24, 2016
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