I have been wondering what this typeface is for a while. I saw it first in IDEO's logo, and back then I thought it was just a customized lettering. Then I saw Wired using it and so it must be a typeface (see above, "FOOD", "2016" and "David Chang's Flavor Manifesto". Could anyone tell me what it is called? It has very wide capital I with full-width serifs, and the proportion makes it look almost monospaced.