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sans serif.png
Hi,
I'm trying to figure out the type ID on this tracked sans serif.
Any ideas?

Thanks
asked by (11 points)
0
Where and when was this exhibition held? Do you know the title of the exiibition? We won't be able to make much of an ID from such a small, low-res, and skewed image, so other details will be needed....
+1

I managed to find the image of the installation originating from Yale School of Art’s 2014 Graphic Design MFA Thesis Show, entitled "New Business." (Sources: 1, 2, 3)

 

Other than that, I have no leads. Perhaps you guys can find further information from here.

2 Answers

+1 vote
 
Best answer

Hard to be sure, given this image, but it looks a lot like Unica to me. There are two digitizations (Neue Haas Unica, and LL Unica), neither of which was available at the time of the show, so maybe it was a student revival project.

answered by Moderator (12.8k points)
selected by
+2

Thanks to Faux Icing’s link to the exhibition website we can see a closer look at the typeface. It’s a pretty close match ot Lineto’s LL Unica.

+2

More text (albeit tiny and outlined).

You mentioned the two digital versions of Unica that are currently available commercially, but there are/were more, including Scangraphic’s unauthorized and discontinued one, and a couple of semi-private ones.

0
Thanks for the reminder! How could I have overlooked the Fonts In Use description?
+1 vote

Bright Grotesk is similar

The 2014 MFA graduates are listed on this page, but a quick look through what information I could find on them did not reveal the name of this type design.

answered by Moderator (23.2k points)
edited by
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