The top two are Filmotype Palmer and Filmotype Oslo, as labeled. Neither has been revived digitally, from what I can tell. The bottom sample seems to be called Ad-Letter or Ad Letter, but again doesn't seem to have survived into the digital age. EDIT: the bottom sample is indeed Ad-Letter No. 116C (capitals) and 116L (lowercase), per page 19 of this digital version fo the book. Here is an image of the page:
I can confirm that Oslo and Palmer are Filmotype faces. They are listed in a catalog published by Alphatype Corporation’s Filmotype Division around 1974. They are not included in a catalog from c.1958, suggesting a date in the 1960s.