If the label dates from the early 1960s, we have to stick with typefaces that were available then (Microsoft Sans Serif and Facile Sans are out of the running).
Your sample seems to be a mix of typefaces. If the label was printed using moveable metal type, that may very well be the case.
Several letters and numbers are a good match to Century Gothic (4, 3, 9, S, N, C, E, 6, 8)
The Y, R, D, O, and K look like Helvetica.
The G isn't matching anything from that era that I can find, but it resembles a contempory face called Namani. Same goes for that 5, which resembles the contemporary face Choplin.