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Food52 logo: typewriter-esque numerals with goopy crotches


As posted over at the Facebook page.

asked by Stewf Expert (3,349 points) Jul 20, 2015
edited by Stewf Jul 21, 2015
Looks to be from the logo for Food52 ( Not sure that helps...
Thanks, James. I updated the title. The fact that this is a logo increases the chances that it’s a custom mark and not straight from a font.

1 Answer

+1 vote

I checked out Food52's site: the '52' is an SVG icon, so not a font.

Edit: Food52's web developer answered this same question some time ago. It is indeed custom.

answered by Timbrelaine (191 points) Sep 25, 2015
edited by Timbrelaine Sep 25, 2015
Could still be an SVG made from a font, so that’s not proof, but I think we all agree after this many weeks on the board that it’s most likely custom.
Fair point. If it was based on a font, though, I think it's nearly certain that the "goopy crotches" were introduced by the icon designer after optimizing the SVG's file size for the web; they look exactly like the artefacts introduced when you hit 'simplify path' one too many times in Inkscape, which replaces all of a path's draw commands with (round, curvy) cubic Beziers. And, indeed, if you check the SVG file, every draw command is for a cubic Bezier, excepting the sharp corner on the arm of the '5'- which would need to be reverted to remain distinct from a '6'.

Given that the 'goopy crotches' are the most distinct part of the characters, I'd imagine that the base font wouldn't satisfy the original asker.