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This font appears in many vintage BMW ads and reminds me of Franklin Gothic, but is not quite the same

The characters in this font are much squarer than in franklin gothic, could potentially be a custom font for BMW?
asked by amt Sep 5, 2018

1 Answer

+1 vote

I'm pretty sure this is an old form of Helvetica Condensed, probably a pre-digital one.

answered by Tecnotronic Champ (4,086 points) Sep 6, 2018