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This font appears in many vintage BMW ads and reminds me of Franklin Gothic, but is not quite the same

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The characters in this font are much squarer than in franklin gothic, could potentially be a custom font for BMW?
asked by amt Sep 5

1 Answer

+1 vote

I'm pretty sure this is an old form of Helvetica Condensed, probably a pre-digital one.

answered by Tecnotronic Champ (3,863 points) Sep 5
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