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Elegant serifed typeface used in the bottle label of Équipage, a perfume from upscale French fashion brand Hermès.

This particular packaging dates from the 1970s but the font used has remained more or less unchanged through the years. 

asked by (115 points)
edited by

1 Answer

0 votes
Sorry, but what you posted appears to be custom lettering / a custom logotype, not a setting of a typeface (not finding a match).
answered by Champ (11.1k points)

Thank you so much!

You are probably right, but I like to think that almost every lettering art stems from a typeface that has been either cast aside, gone out of fashion or just forgotten.

In any case, I have attached an image of the current packaging, which seem to be a finer, more delicate iteration. (I apologize for the coarse resolution of the image)

As always, thank you so much for your help and input!  : ))











Fiz, your assumption about typefaces and lettering is not well founded.

A bit of history on the subject.