Sans serif in all capitals used as the logotype (1991-2000) for "Pull & Bear", a Spanish clothing brand aimed at the youth market.

Question

I might be wrong, but I have the impression that the logotype is just Eurostile Wide made artificially even wider. The shape of the ampersand is what really gives it away for me.

Any help would be much appreciated.

Thank you for your patience and help.

Answer 1

Hi Fiz,

That looks like Eurostile, horizontally stretched. The stretching yields the stroke contrast, with heavier verticals. Eurostile’s ampersand is pretty distinctive.

Comments

Thank you very much.