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Curious what this font is from this 70s ad campaign by Club Med!
asked by (2 points)

1 Answer

+2 votes

This is likely a custom or phototype-specific version of Futura with a larger x-height and slightly condensed proportions. Similar: Futura Maxi (originally designed by Photo-Lettering), Montreal Serial.

answered by Champ (7.7k points)
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