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Hmm, looks a lot like Akzidenz Grotesk Next Medium by Bernd Möllenstädt and Dieter Hofrichter (Berthold), based on the design by Ferdinand Theinhardt. But it’s hard for me to be sure with these generic letters. 

answered by Expert (2.5k points)
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Ah yes of course. It was the genericness that threw me. It's either Akzidenz or Theinhardt. Many thanks for your help.