Hello everyone,
I posted this same question some time ago, but I feel that I did not get a fully satisfying response. Friendly user msilvertant accurately pointed to a slightly tweaked version of JHA My Happy 70s as a match. This typeface was published in 2017 by German typographer Jan-Hendrik Arnold.
Although the JHA font seems to be almost identical to the one in the current Chloé logotytpe, I can't fail to notice that this has been the brand's logo for many years and certainly for a long time before 2017, which was the release date of My Happy 70's.
Which means that there must a previous typeface from which JHA took some inspiration.
The website of JHA states that the influence for this typeface was Baroque typography, without delving too much on the hows and whys of the process.
I enclose the description of the font that can be read in Jan-Hendrik Arnold's website:
"My Happy 70s" has its roots in the Baroque, yet is influenced by the type design of the following centuries. The type took formal elements and subtle spatial references from this time span but the main character remains true to its origin. Examples printed from metal type in this era reveal an enlargement of the curvature of the font which back then was caused by the flow of ink and the process of stamping. The resultant friendly look-and-feel of "My Happy 70s" is transferred and reinforced in the italic lending a spy affirmation to the here and now.
Could anyone please tell me which Baroque typefaces could be seen as sort of basic template to My Happy 70s? A Caslon? A bold Baskerville? Do those typefaces bear a true resemblance to My Happy 70's?
Thanks in advance for your help and time,
f.
