First time here? Maybe read the FAQ.
Screen Shot 2018-08-14 at 11.35.19 AM copy.jpg
New Chobani packaing has this nice brush script. Any ideas what this is?
asked by (67 points)

1 Answer

+2 votes
Sorry, but if you look at it closely, the repeating letters don’t match one another. Appears to be hand lettered.

Given that Chobani commissioned Commercial Type to create custom faces for its rebrand, I’m not surprised that they went custom again for the Chobani Savor packaging.
answered by Champ (10.7k points)
Good call, at first glance I thought it could be a font but it looks like you are correct.

Im surprised they went custom for secondary copy, good on them for details.
Those are great, thank you!