Sign - contemporary design

Question

Two fonts. Upper font likely helps in id by distinctive A

Lower font with distinctive M and R

Answer 1

For the script, some fonts based on the same design:

http://www.myfonts.com/fonts/itc/studio-script/std/glyphs.html

http://www.myfonts.com/fonts/profonts/laramie-pro/regular/glyphs.html

http://www.treacyfaces.com/050806_TFSaginaw_2c5a.html

and for the serif, a good candidate could be:

http://www.myfonts.com/fonts/bitstream/baker-signet/baker-signet/

Comments

Pretty certain you're correct on the serif !

Looks like the uppercase F will be the key to identifying the script.

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Could be one of the not legitimate versions of the design, there are lots of them.

Another of the commercial ones is:

http://www.myfonts.com/fonts/bitstream/freehand-591/freehand-591/

The original name is Bingham Script.