Interesting style used heavily in marketing toys in the 60's Based on pre-existing font or stand alone.

Question

The "new" text for example.

Answer 1

“New” appears to be in (or modeled after) Pacifica by Lettergraphics. I’m not aware of a digitization. The small number at the bottom right indicates that this was printed in 1967.

Comments

I shoulda known I’d seen this before!

Answer 2

The “new” lettering is probably drawn by hand, not a font, and you won't find an ‘e’ that looks just like that one, but here is a list of casual romans from that era:

Ed Interlock

Ed Gothic

Changing

Fiedler Gothic

Filmotype Miner/Marlette/Manchester