Sans serif in the uppercase. It is part of the current logotype of Fédération de la Haute Couture et de la Mode, a French institution dedicated to fashion.

Question

Hello everyone,

Any help would be much needed.

Thanks for your time and help.

Answer 1

Ok, now that I've seen the complete logo I think we're looking at Foundry Sterling.

Comments

Thanks for all your comments.

I have used the "Inspect Element" feature several times and it clearly states that the font being used is Neue Haas Unica. Why would they lie about a thing like that?

Thanks again

---

That technique only works on live HTML text, not images, such as the SVG format in which the logo is displayed.

---

For example, this text is set in Neue Haas Unica, but not the logo:

---

And yet, when my pointer hovers over the logotype, there is an option to inspect the element. I really cannot understand it.

---

I think that if you type the whole text in the logotype in regular Neue Haas Unica and adjust the tracking, you will be surprised to learn how, well, equal it is to the typeface in the logo.

---

That inspector is only showing you any live HTML font styling for that element. It cannot tell you what fonts are used in images.

---

Yes, Unica has some similarities to Sterling. The differences are in the stroke endings, such as C, and the splayed legs of the M.

Answer 2

The company didn’t try too hard on this one. I think it’s just Segoe, bundled with every Windows computer.

Comments

I have made some research and I must say I am truly surprised. Whilst inspecting the code of the page, I found out that the typeface used is credited as Neue Haas Unica, a Monotype-led revival of a famed sans serif that was originally released in 1980.

---

They may be using Unica for the website text, but that's not what is used on the logo. I updated your question with a complete image. And here's Neue Haas Unica. See the differences on C and M, for example.

---

Hello again,

I can see clearly now the differences in the C and M characters. I am still intrigued about the reason the typeface Unica is credited by the actual owners of the page. Why should they lie? Maybe it was a mistake?

---

Where is it credited by the owners of the page other than in the code? The code refers only to HTML text, not the logo.